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Building a Buyer’s List
There are a number of lucrative ways to make money in real estate. You can buy a property and begin making rental income from it while paying rent to live somewhere else. Or you can flip a home and make a huge profit by selling to an interested real estate investor or buyer.
And herein lies the catch to making lucrative returns in real estate: making money almost always involves selling a property to an interested party and taking a cut from the sale. No matter what strategy you have in place, having a list of high-interest buyers on hand is absolutely crucial.
In order to put together a solid buyer’s list, you need to think hard about what it is your target buyers are looking for, where it is they are searching for prospective properties, and then target your outreach to their needs. Here are a few tips for doing just that:
Start with a Persona. What sort of buyer are you looking to attract? If you are looking to sell your home quickly for a profit, then you probably want to target small-scale real estate investors or real estate companies that invest in property and make their revenue from renting out units or selling to people in a higher-income bracket. Or, if you want to sell your home to a contractor company, then consider personality traits and interests of that group. Do some research in your area and pull together characteristics for each type of audience you want to target. It will help you in steps 2 and 3.
Place ads in classifieds and on Craigslist. The best, and most affordable, places to advertise your property are in classifieds and on Craigslist. Prospective buyers of all types know to look in the classified section for interesting, potentially lucrative, deals. You want to write the ads so that they appear lucrative to potential buyers, which requires that you know what they are looking for.
Research the Classified section. You should be advertising and pursuing outreach from the Classifieds section of the newspaper. Companies or professionals that buy houses will be easy to identify. Make a list of these companies and reach out to them one by one to show that you’re interested.
Create a lead capture page. Another great way to collect high-interest buyers is through digital marketing. You can create a simple website and write a blog based around keywords in the real estate industry to drive targeted search traffic to your site.
With these strategies in place, you will constantly be adding high-value buyers to your list!
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“This was the first time we had to sell, coupled with the complication of going through the splitting of finances. We came across the RW Carr Investment Co. website and saw the ‘Services’ section with ‘We Buy Houses Fast’. He proved to be the most helpful, efficient and professional in explaining, and carrying out the process. He was also supportive both before and after the sale.”
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